—01—
High-speed epidemic
Super candy in the consumer market
In recent years, under the trend of consumers pursuing big health in the new era, "healthy consumption" has gradually become the mainstream, giving birth to a huge consumer market.
Among them, the freeze-dried food combined with personalized, healthy and appearance level stands out in modern life with powerful advantages.
Freeze-dried food is mainly to preserve the nutritional activity of fruit and vegetable raw materials through the new method of food processing, which is easy to preserve, it can also improve the taste and retain its original nutrition. According to data from an e-commerce platform, sales of freeze-dried food have increased by 300 percent in the past three years.
At present, the freeze-dried food on the market is mainly divided into freeze-dried fruits and vegetables, freeze-dried snacks, freeze-dried meat, freeze-dried drinks, freeze-dried powder and other subdivided categories, among which, freeze-dried fruits and vegetables can be said to occupy more than half of the market share.
Marketing
In 2023, the global sales of freeze-dried candy market reached 10 billion yuan
CAGR
The compound annual growth rate (CAGR) is 5.8%
TIKTOK
TIKTOK SHOP TOP10 monthly sales of food and beverage
An industry professionals pointed out: compared to the traditional baking, Fried, puffed, honey food, freeze-dried food kept food natural color, aroma, taste, shape, does not contain any additives, can be ready to eat can eat, eat time, effort, light, easy to carry, but also cater to the contemporary consumers for the pursuit of food health, high quality.
In the blue ocean market prospect of freeze-dried food, freeze dried candy is emerging
According to the statistics of QYResearch research team, the sales of the global freeze-dried confectionery market reached 10 billion yuan in 2023 and is expected to reach 15 billion yuan in 2030, with a compound annual growth rate (CAGR) of 5.8% (2024-2030). Major global.
According to the previous survey data of Echotik (TikTok, the most professional e-commerce data platform in the US market), in the "TIKTOK SHOP TOP10 monthly sales of food and beverage", a small store named Candeeze estimated GMV as high as 199.2K dollars.
Candeeze It is a store specializing in freeze-dried candy. Since the opening of the American store in TikTok, the total sales volume is 84.4K and the total sales volume is $973.4K. The brand hashtag # candeeze has received 122.1M views.
—02—
Innovation lead
The reason behind the freeze-dried candy explosion
Thanks to the diversified consumer demand of consumers, freeze-dried candy has been widely popular in various channels in the past two years. To explore the root cause of its explosion, the followingpoints
First, healthy nutrition. Like freeze-dried food, freeze-dried candy generally use vacuum freeze-drying technology, using the sublimation principle of water, the water in the raw materials is frozen into a solid, and then in the vacuum low temperature and low pressure environment, so that the water is directly sublimated into a gas, to achieve a dry state.
Minicrush Is a manufacturer of freeze-dried candy and snacks dedicated to providing consumers with innovative and explosive freeze dried snacks. Minicrush It is the use of proprietary freeze-drying technology and product professional manufacturing facilities, so that the flavor of freeze-dried candy products is concentrated, to create a "super dry, super crisp, super delicious" candy snacks. The 24-hour freeze-drying process not only enhances the taste of the candy snack, but also increases its size, while maintaining the fragility, flavor and nutritional health of the product.
Secondly, the shelf life is long.
Still from the perspective of technology, when the solution state of raw materials after freezing, successively through sublimation and desorption, reduce the solvent in raw materials to a certain extent, to prevent the generation of microorganisms or chemical reaction between solute and solvent, make the final product to save for a long time and maintain the original properties.
The technology was previously invented to solve the problem of astronauts eating in space. Through a series of operations, the volume of the raw materials and the weight becomes light, but the nutrients are not lost, can maximize the retention of nutrients, such as vitamin C, can save more than 90%. In addition, the technology ensures that the loss of the elements, including aromatic substances, is reduced to a minimum.
Finally, the high appearance level of sex.
Freeze-dried candy in the "dull" candy market rushes out a new road, become the rapidly growing category, also cannot leave the strong purchasing power of consumers, and in addition to nutrition healthy taste taste and convenient and quick consumption cycle, a lot of people buy freeze-dried candy is because the freeze-dried candy keep material original state and color of high level in appearance.
Skittles freeze dried is a colorful candy dish that not only retains their unique color and shape, but also has a crunchy texture. Minicrush is using the freezing technology, which can quickly freeze the skittles at low temperature, and then remove the water through vacuum sublimation and drying treatment, to achieve the effect of lyophilization. The machine not only efficiently handles large amounts of skittles, but also maintains its original color and texture.
Post time: Jun-23-2024
